While high reviews correlated to increased sales in the ‘90s, that isn’t always the case now. TinyBuild CEO Alex Nichiporchik isn’t surprised by the critical and sales discrepancy. The hide-and-seek horror game was derided critically when it initially launched in 2017 for Xbox and PC, but positive word of mouth and regular updates have turned it into a surprise indie hit. Hello Neighbor recently passed 30 million downloads, making it indie publisher tinyBuild’s most successful property to date.
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